Digital / Programmatic Marketing companies may be eligible for R&D tax credits for performing qualified research activities. For example, the following activities may be eligible for R&D tax credits:
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Developing new and/or improved software for tracking, monitoring and optimizing marketing and advertising campaigns
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Developing new and/or improved algorithms for Search Engine Optimization (SEO), paid search campaigns or advertising campaigns
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Designing new and/or improved databases to enhance efficiency, speed, or user functionality
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Developing new and/or improved technical data collection processes
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Developing or integration new and/or improved Client Relationship Management (CRM) software
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Designing new and/or improved business intelligence algorithms to improve functionality, accuracy, or reliability
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Developing new and/or improved Real Time Bidding (RTB) technical solutions including efficiency scaling, prediction mechanism(s), ad fraud detection, or bid optimization
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Developing new and/or improved advanced advertising workflows using various programming languages (e.g. Java, Erlang, Python, or JavaScript)
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Designing new and/or improved Private Marketplaces (PMP), Deal Discovery, Header Bidding Line Item and Real Time Guaranteed software solutions
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Designing high-performance, distributed, low-latency systems capable of delivering billions of ad impressions per day.
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Collaborating with engineering and product teams across multiple locations.
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Evaluating and testing software developments to improve efficiency, scalability, and stability of servers and processes